Creativity Never Sleeps

Yes, it’s a little self-promoting to dwell on work-related stories, but I like this one. The idea the creativity never sleeps is a thread I see daily with friends and co-workers. The impetus to get up in the middle of the night to jot down ideas that have plagued us throughout the day to the all-nighter that allows us to follow through on the execution of a fully flushed idea. It’s in us all - designers and artists all the way through to engineers and the like. As long as there’s passion with all that we do, there will always be an opportunity to forego sleep for the realization of a dream.